Search Engine Optimization or SEO, as it is popularly called, originally started off as a way for businesses to be found on search engine results. Driving web traffic to your own website was the key behind strategizing SEO back in the days. As we progress with the ways of web, however, SEO is becoming more about allowing a great user experience along with generating more and more revenue via leads.
As the world of SEO evolves, it is important to understand ways of attracting more traffic from search engines. Here’s a complete guide to SEO and what you need to know in 2020.
Think Beyond Google Search
The idea of SEO is to be able to pop up wherever and whenever people are searching. Google search can be one part of it, but businesses need to think beyond and get more creative around generating organic traffic. If people search on an app store for example, you need to pop up as a top preferred app. Same goes for podcasts or videos. It is about becoming multi-faceted as a brand and going beyond websites alone. The key is to create efficient as well as engaging intersection as far as user’s needs are concerned.
Exceptional Content Is Key
As Google continues to increasingly focus upon evaluating the quality of content, sites that provide exceptional quality content – both in terms of depth and breadth – have higher chances of scoring up in rankings. In 2020, the expectation is that Google will continue to reward sites for their quality of depth experiences. It is not just about creating content but also focusing upon the increasingly higher quality of content being demanded by your target audience.
Technical SEO managers across the globe swear by on-page optimization as the key to a successful SEO strategy in 2020. Including content that answers frequently asked questions, allowing repeat customers to restock frequently purchased items easily, response from customer support around business related queries, relevant results from internal site search, are some examples of website optimization.
Audience Matters Most
If you want to succeed in your SEO 2020 strategy, try and ask yourself about your audience preferences. Do they prefer audio, video or text? As soon as someone from your target audience queries via a word or a sentence, you need to be able to gauge what they are seeking or expecting. Not just this, you also need to be able to provide an answer in the easiest way possible. We might underestimate the frequency with which audience tastes, interests and likes keep changing. If you are able to tap the change and enhance the quality of your audience’s experience, search engines are bound to reward you and chances are that the audience will invest in you. Get to know the user intent before someone else does!
2020 is also predicted to be the year of voice searches. From specific results, users are now increasingly relying on answers via their conversational search. It could be a game changer for multilingual and multinational websites.