(Updated) 4 SEM Trends You Need to Know in 2020
SEM or Search Engine Marketing has grown to become very important for an online business. While most of the online browsing today involves using a search engine to find content, companies are trying their best to use these search engines as platforms to promote and market their brands. SEM has proven to be highly effective in brand building and revenue generation. It is the best way to gain an edge over other websites that offer similar products, services or content to its patrons, especially in areas with high competition like e-commerce, online finance services and content platforms. Here are 4 essential SEM trends that you must be familiar with in 2020:
Static online advertisements are a thing of the past. With most online users now preferring to browse on mobile devices, advertisements that are passive and static fail to do the trick. Studies have shown that users gravitate strongly towards interactive content and find it easier to familiarize with an engaging advertisement. Therefore, ensuring that your ad content is engaging by using quizzes, polls and surveys is very important for the correct implementation of SEM.
It is a well-known SEM fact that video advertisements have higher engagement rates. But, with more users having access to high-speed internet, live video streaming has become a reality. It is now easy to stream a live video to millions of viewers worldwide, by making a few simple taps on your mobile screen. This is a marketing gold mine that can enable business owners to provide a live demo of their products, give lectures and also provide tours. Using live video marketing to your advantage will help you educate and update your consumers and give them a more private and intimate experience.
Research has shown that over 20% of the total internet searches performed on a daily basis is through voice-enabled technologies. Users find it more comfortable to find content simple by speaking into their microphone. As a business owner, you must understand this change and adapt to it as soon as possible. Making constant changes to the way you market and handle your web traffic is a great way to stay ahead of your competition. Make sure that your content is easy to find by accommodating new word patterns that are more likely to be in line with complex voice commands.
AI (Artificial Intelligence)
Artificial Intelligence is considered to be a mysterious technology that is generally not understood by most business owners. But, unbeknownst to most of us, AI has already made its way into our daily lives and is very much a reality. Artificial Intelligence integrated with SEM can prove to be a dynamic combination that will greatly help the website grow. Including active chatbots and enabling targeted advertisements are a few ways by which you can use AI to your advantage. It is also greatly useful in click monitoring and retrieving consumer behavior data.
By using the above methods, you can ensure that your company will have the best online marketing. Understanding that spending resources to implement SEM is an investment and not expenditure will enable you to make the best decision for your company and grow your visibility and sales numbers in no time!